Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry

This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study.

Saved in:

Bibliographic Details
Main Authors:	Chew, Pei Ling, Tan, Geraldine Wei Fang, Ang, Kah Hui
Other Authors:	Zafar Udin Ahmed
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11131
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11131
record_format	dspace
spelling	sg-ntu-dr.10356-111312023-05-19T05:44:55Z Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui Zafar Udin Ahmed Nanyang Business School DRNTU::Business::Marketing This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study. 2008-09-24T07:51:33Z 2008-09-24T07:51:33Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11131 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
description	This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study.
author2	Zafar Udin Ahmed
author_facet	Zafar Udin Ahmed Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui
format	Final Year Project
author	Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui
author_sort	Chew, Pei Ling
title	Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
title_short	Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
title_full	Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
title_fullStr	Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
title_full_unstemmed	Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
title_sort	influences of country of origin (coo) and branding on product evaluation : a case study of the international cruise industry
publishDate	2008
url	http://hdl.handle.net/10356/11131
_version_	1770565248905904128

Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry

Similar Items