Influence of COO publicly and privately consumed luxury and necessity products

• Main Authors: Goh, Kiah Kiah, Pang, Kah Meng, Wong, Li Peng
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10648
• Institution: Nanyang Technological University

This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire...