Influence of COO publicly and privately consumed luxury and necessity products

This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire...

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Bibliographic Details
Main Authors:	Goh, Kiah Kiah, Pang, Kah Meng, Wong, Li Peng
Other Authors:	Piron, Francis Maurice Valery
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10648
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10648
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spelling	sg-ntu-dr.10356-106482023-05-19T06:16:13Z Influence of COO publicly and privately consumed luxury and necessity products Goh, Kiah Kiah Pang, Kah Meng Wong, Li Peng Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire in which they ranked and rated theimportance of the various product classes’ attributes (inclusive of COO as an attribute). 2008-09-24T07:46:03Z 2008-09-24T07:46:03Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10648 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Goh, Kiah Kiah Pang, Kah Meng Wong, Li Peng Influence of COO publicly and privately consumed luxury and necessity products
description	This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire in which they ranked and rated theimportance of the various product classes’ attributes (inclusive of COO as an attribute).
author2	Piron, Francis Maurice Valery
author_facet	Piron, Francis Maurice Valery Goh, Kiah Kiah Pang, Kah Meng Wong, Li Peng
format	Final Year Project
author	Goh, Kiah Kiah Pang, Kah Meng Wong, Li Peng
author_sort	Goh, Kiah Kiah
title	Influence of COO publicly and privately consumed luxury and necessity products
title_short	Influence of COO publicly and privately consumed luxury and necessity products
title_full	Influence of COO publicly and privately consumed luxury and necessity products
title_fullStr	Influence of COO publicly and privately consumed luxury and necessity products
title_full_unstemmed	Influence of COO publicly and privately consumed luxury and necessity products
title_sort	influence of coo publicly and privately consumed luxury and necessity products
publishDate	2008
url	http://hdl.handle.net/10356/10648
_version_	1770566493418815488

Influence of COO publicly and privately consumed luxury and necessity products

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