HOW K-POP IDOLS INFLUENCE AS A LUXURY BRAND AMBASSADOR ON CONSUMER BUYING DECISION
In this study, it discusses about how K-Pop Idols as luxury brand ambassadors influence the overall conception on consumer buying decisions, how the K-Pop Idols influencing the brand image of the luxury brand as a whole, and gives recommendation to luxury brand in responding to the pros and cons by...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80152 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |