THE INFLUENCE OF K-POP GIRL GROUP âTWICEâ AS BRAND AMBASSADOR OF SCARLETT WHITENING ON PURCHASE INTENTION
The tight competition, makes personal care industry must have an effort in maintaining the company. The marketing strategy that can be carried out is to use brand ambassador to improve brand image, brand trust and of course to increase the purchase intention of its customers for the brand/produc...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68443 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |