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Museum store has important role in museum. Not only as complementary, but <br /> <br /> museum store has become a part which visitors are waiting for. Not only as support <br /> <br /> for economic needs in museum, but museum store also a part of museum’s brand <br...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27401 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Museum store has important role in museum. Not only as complementary, but <br />
<br />
museum store has become a part which visitors are waiting for. Not only as support <br />
<br />
for economic needs in museum, but museum store also a part of museum’s brand <br />
<br />
extention, especially for education. Museum Geologi, a museum with highest visitor <br />
<br />
rate keep doing innovation for infrastructure development. One development that <br />
<br />
will soon be designed is Geo Museum Store as museum store. The old museum store <br />
<br />
didn’t work both as business, education content and the design. <br />
<br />
This design is meant to create effective branding strategy and merchandise for <br />
<br />
museum store with many aspects within. This museum store framework design is <br />
<br />
using design thinking theory. <br />
<br />
The expected result should give contribution to education and economic aspect. <br />
<br />
Design implementation in museum store is expected to make museum store effective <br />
<br />
as extention from Museum Geologi. |
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