#TITLE_ALTERNATIVE#

• Main Author: EDBERT LUHUR (NIM: 27115051), FRANSISKUS
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/27401
• Institution: Institut Teknologi Bandung

Museum store has important role in museum. Not only as complementary, but <br /> <br /> museum store has become a part which visitors are waiting for. Not only as support <br /> <br /> for economic needs in museum, but museum store also a part of museum’s brand <br /> <br /> extention, especially for education. Museum Geologi, a museum with highest visitor <br /> <br /> rate keep doing innovation for infrastructure development. One development that <br /> <br /> will soon be designed is Geo Museum Store as museum store. The old museum store <br /> <br /> didn’t work both as business, education content and the design. <br /> <br /> This design is meant to create effective branding strategy and merchandise for <br /> <br /> museum store with many aspects within. This museum store framework design is <br /> <br /> using design thinking theory. <br /> <br /> The expected result should give contribution to education and economic aspect. <br /> <br /> Design implementation in museum store is expected to make museum store effective <br /> <br /> as extention from Museum Geologi.