THE IMPACT OF CO-BRANDING FIT ON PURCHASE INTENTION OF LOCAL BRAND CO-BRANDED PRODUCT
The growth of the creative industry in Indonesia is increasing the competition between local brands and makes the market become more dynamics. In this era where consumers treated by massive advertising and aggressive campaigns, it has become important to build strong brands and get the consumer atte...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27486 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |