ANALYTICAL HIERARCHY PROCESS FOR MICRO-CELEBRITY ENDORSEMENT IN CULINARY INDUSTRY

Indonesia is one of country that has the fastest growing economies in the world, data from <br /> <br /> BEKRAF (Badan Ekonomi Kreatif) Indonesia shows that culinary sub-sector had <br /> <br /> contribute almost 41,4% from all the sub-sectors in creative industry. Data repor...

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Bibliographic Details
Main Author: Achmad Mirzan brillian-29116512, Gilang
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/27519
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Institution: Institut Teknologi Bandung
Language: Indonesia