PROPOSED BUSINESS STRATEGY FOR SMALL MEDIUM ENTERPRISE IN CREATIVE INDUSTRY (CASE STUDY IN MONOPONIK STUDIO)
In 2015 creative economy was a potential economy because it produce GDP of IDR 852 trillion. The government established Bekraf, an institution that specifically developed creative economy in Indonesia. However, marketing has not been optimal become highest obstacles as a problem that the creative in...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27764 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |