THE VALUE OF CONCEPT CHANGE OF SYMBOL VISUALIZATION (PELINGGIH) IN ITS INTERACTION PROCESS IN BALI

• Main Author: NYOMAN LARRY JULIANTO (NIM 37013005), I
• Format: Dissertations
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28085
• Institution: Institut Teknologi Bandung

Bali is an island which is full of cultural values in which those values are <br /> <br /> <br /> <br /> conveyed through a message which is visualized in the form of symbol. Symbols <br /> <br /> <br /> <br /> are cognitive constructs and emotive, so that it can be said that human uses the <br /> <br /> <br /> <br /> symbolic activity in the process of cultural establishment. The phenomenon of <br /> <br /> <br /> <br /> cultural change is the result of the process of shifting, reducing and adding of <br /> <br /> <br /> <br /> cultural system element which occurs because of the process of interaction with <br /> <br /> <br /> <br /> the environment. Visual observation shows that there has been a phenomenon of <br /> <br /> <br /> <br /> change in visualizing symbol in the form of pelinggih in Bali. Its physical form <br /> <br /> <br /> <br /> has changed from the form of pelinggih that has a local cultural identity of Bali <br /> <br /> <br /> <br /> but its essence function as a place of worship has not changed. The problem is <br /> <br /> <br /> <br /> that people in Bali tend to accept that phenomenon in the process of life up to the <br /> <br /> <br /> <br /> present, as a process of symbolic interaction that becomes the identity of cultural <br /> <br /> <br /> <br /> heritage. <br /> <br /> <br /> <br /> Every religious activity in Bali is inseparable from the use of symbols, even those <br /> <br /> <br /> <br /> symbols are used as a medium for Hindus to 'get closer' to God and 'beg' His <br /> <br /> <br /> <br /> protection. When it is observed visually it is seen that in Bali there is a 'shift' of <br /> <br /> <br /> <br /> symbol representation in the form of pelinggih, as a medium to communicate the <br /> <br /> <br /> <br /> message visually. Pelinggih is one of the symbols of the universe that is believed <br /> <br /> <br /> <br /> to be the sthana of Ida Sang Hyang Widhi Wasa along with his manifestation or <br /> <br /> <br /> <br /> the ancestral spirits. The concept of pelinggih placement is Tri Mandala, namely <br /> <br /> <br /> <br /> kanistama mandala (outside area), madhyama mandala (middle area) and uttama <br /> <br /> <br /> <br /> mandala (main area). The existence of pelinggih in Bali is a medium to achieve <br /> <br /> <br /> <br /> harmonization with God, others and nature. The phenomenon of 'uniqueness' <br /> <br /> <br /> <br /> visually in the pelinggih materialization is found in the temple area of South and <br /> <br /> <br /> <br /> North Bali. Those unique pelinggih are in the shape of car and lotus (there are <br /> <br /> <br /> <br /> five religious symbols on the singh&#257;sana). <br /> <br /> <br /> <br /> Ethnographic research is focused on the change of symbol visualization in the <br /> <br /> <br /> <br /> form of pelinggih in Bali that becomes the identity of cultural heritage, then it is <br /> <br /> <br /> <br /> tried to be understood the concept of novelty in the 'creative process' beyond the <br /> 'self context' to communicate the message through a visual communication media. <br /> <br /> <br /> <br /> The visual analysis approach is used to understand how the change in visualization of symbols in the form of pelinggih is reproduced for religious or <br /> <br /> <br /> <br /> sacred conceptions. <br /> <br /> <br /> <br /> The result of the research stated that the symbol in the form of pelinggih is the <br /> <br /> <br /> <br /> result of manifestation of real experience that is memorable experience, and <br /> <br /> <br /> <br /> communicate the acculturation message of cultural system of society that interact <br /> <br /> <br /> <br /> with the surrounding social environment at the time. The concept of the <br /> <br /> <br /> <br /> materialization is changed as a result of the tendency of the change of the thinking <br /> <br /> <br /> <br /> process (organism) in an effort to increase the stimulus to produce an impressive <br /> <br /> <br /> <br /> response. The form of its visualization contains religious and mythological values <br /> <br /> <br /> <br /> that is related to the concept of equilibrium of the universe, so that the existence <br /> <br /> <br /> <br /> of unique pelinggih tend to be accepted until now. The symbol of 'novelty' is <br /> <br /> <br /> <br /> formed by borrowing the sacred code that has been 'well established' and <br /> <br /> <br /> <br /> attached to the conception of symbols in the form of pelinggih. Changes in the <br /> <br /> <br /> <br /> concept of symbol visualization is not due to the degradation of religious values <br /> <br /> <br /> <br /> or the result of thinking process of the primitive societies, but due to the tendency <br /> <br /> <br /> <br /> of 'shifting' of devotion form in the process of yadnya. The shift is based on the <br /> <br /> <br /> <br /> tendency of human action to bring Ida Sang Hyang Widhi along with its <br /> <br /> <br /> <br /> manifestation closer or to make Him present, so the tendency is the increase of the <br /> <br /> <br /> <br /> devotion which is getting stronger and deeper become the process of 'humanizing' <br /> <br /> <br /> <br /> God. That process causes the symbol becomes representation of yadnya which is <br /> <br /> <br /> <br /> increasingly binding and bring closer to the conception of human. The visual <br /> <br /> <br /> <br /> appearance of religious symbols (sacred and holy) tends to be related to the <br /> <br /> <br /> <br /> social interaction of human conception in the process of their life. The tendency of <br /> <br /> <br /> <br /> the development of the thinking process of society at the time of the concept <br /> <br /> <br /> <br /> change of symbol visualization in the form of pelinggih in 1948 is more <br /> <br /> <br /> <br /> ontological. Started in + 1965 the development of the mind of the people tended to <br /> <br /> <br /> <br /> be more pragmatic and functional in social activities, but did not diminish the <br /> <br /> <br /> <br /> mythological value to reinforce the sacred and religious conceptions in its <br /> <br /> <br /> <br /> interaction process in Bali. The principle of balance in the concept of Tri Hita <br /> <br /> <br /> <br /> Karana becomes the basis of society toward their spiritual awareness. <br /> <br /> <br /> <br /> The interpretation on the change of symbol visualization in the form of pelinggih, <br /> <br /> <br /> <br /> can prevent the shift of meaning and function and able to deepen the <br /> <br /> <br /> <br /> understanding of 'self concept' of society in Bali. By understanding the 'creative <br /> <br /> <br /> <br /> process' beyond the 'self context' in communicating the religious message through <br /> <br /> <br /> <br /> visual communication media, so the response generated from the process of <br /> <br /> <br /> <br /> organisms is collective awareness. This research contributes to the science of <br /> <br /> <br /> <br /> visual communication design, since the holistic discussion focuses on revealing <br /> <br /> <br /> <br /> the essence of concept change of symbol visualization in the context of <br /> <br /> <br /> <br /> communicating the message visually, related to the analogy of symbol in the form <br /> <br /> <br /> <br /> of pelinggih as a medium of worship.