The image of psychology programs: The value of the instrumental-symbolic framework

• Main Authors: VAN HOYE, Greet, LIEVENS, Filip, DE SOETE, Britt, LIBBRECHT, Nele, SCHOLLAERT, Eveline, BALIGANT, Dimphna
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Education; Image; Instrumental–symbolic framework; Marketing; Psychology; Human Resources Management; Industrial and Organizational Psychology
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5778; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6777/viewcontent/Image_of_Psychology_Programs_av.pdf
• Institution: Singapore Management University

As competition for funding and students intensifies, it becomes increasingly important for psychology programs to have an image that is attractive and makes them stand out from other programs. The current study uses the instrumental-symbolic framework from the marketing domain to determine the image...