The image of psychology programs: The value of the instrumental-symbolic framework
As competition for funding and students intensifies, it becomes increasingly important for psychology programs to have an image that is attractive and makes them stand out from other programs. The current study uses the instrumental-symbolic framework from the marketing domain to determine the image...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5778 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6777/viewcontent/Image_of_Psychology_Programs_av.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |