PRODUCT LIFECYCLE MANAGEMENT PERSPECTIVE IN CREATING COMPANY VALUE, A STUDY OF STRATEGIC OPERATION MANAGEMENT IN ENGINE MRO INDONESIA

• Main Author: KRISNANTO (NIM 29115490), IWAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28192
• Institution: Institut Teknologi Bandung

Engine MRO (Maintenance Repair and Overhaul) has changed in decades to be part of the OEM’s (Original Equipment Manufacturer) profit center. OEM deliberately occupies MRO in order to gain higher revenue. Independent engine MRO particularly in Indonesia has apparently faced high competition since OEM has established facility, resources and supply chain on its MRO. Engine MRO shall strictly comply with civilian regulation under Indonesian CASR, US Federal FAA or European EASA certification. Regulation leads engine MRO to conduct maintenance, repair and overhaul through tight rules and set of requirements. The regulation requires standard internal resources capability, while the competition requires MRO to become more efficient, integrate & traceable business process. Actually, traceability, integrated business process and requirement compliance are in line with PLM – Product Lifecycle Management substance practices. This research is to analyze implementation of the PLM key substances as one of the engine MRO strategic operation solution. The methodology adopts qualitative research method where the data is collected by interview from intermediate to high level management of PT. Nusantara Turbin & Propulsi, Bandung, as one of leading engine MRO in Indonesia for Aero Engine and Industrial Engine. The result shows that there is strong needs of PLM substance implementation since the company has to link and integrate people competency, facilities, repair processes, process of control and customer satisfaction goal. The implementation of PLM is essential to create company value, a way to achieve company’s business strategy and its improvement. Supply chain is a business process segment that needs to be strengthened and aligned with PLM practices. The recommendation is to obtain transformation readiness of PT. NTP towards as a new MRO business model on its opportunity.