IDENTIFYING THE PROPER CROWDFUNDING DESIGN FOR ENTREPRENEURS IN INDONESIA: A CASE STUDY OF CROWDFUNDING IMPLEMENTATION IN EUROPE AND ASIA

• Main Author: Yusan Changifer (19015007), Jennifer
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28248
• Institution: Institut Teknologi Bandung

A start-up business used to borrow money from bank, venture capitalists, grants, angel investors, financial <br /> <br /> institutions or any traditional funding to develop their business. This conventional method spent a lot of <br /> <br /> time and not easy as they are still new on the market. Crowdfunding can be an alternative especially for <br /> <br /> start-up in term of funding. The rapid advancement technology in supporting crowdfunding to be more <br /> <br /> happening. Through a website, start-ups can spread a campaign without time and space barrier targeting <br /> <br /> their prospectus investors to give them funding. The concept of crowdfunding has existed from a long time <br /> <br /> ago but it appearance in a form of crowdfunding globally has begun since 2003. Followed by the first <br /> <br /> crowdfunding platform happened in Indonesia 8 years later. This beginning actually not left behind <br /> <br /> compared by other Asian countries but the development seems being hung up. The early movers could not <br /> <br /> survive due to poor respond from the market. Whereas, Asian shown a positive headway from time to time. <br /> <br /> This study is identified the situation in Indonesia regarding to crowdfunding environment. Then, finding <br /> <br /> the gap by looking at the crowdfunding practices in European Union and Asian countries and also the role <br /> <br /> of regulation in crowdfunding. Target of the study is entrepreneur that is why authors focusing the finding <br /> <br /> on equity and reward-based crowdfunding. So, at the end, the best practice that have found from the <br /> <br /> implementation in EU and Asian country will lead to a conclusion that mostly a homogeneity among <br /> <br /> platforms according to the characteristics that being analyzed. To make it more suitable, survey is conducted <br /> <br /> towards 100 young entrepreneurs to find out the best crowdfunding scheme that they are preferred. At the <br /> <br /> end, the practices which is successfully implemented by the prior platform can also giving a view for <br /> <br /> Indonesian crowdfunding start-up and knowledge for all.