Events, brand communities, and crowdfunding: Experiences in Philippine-based crowdfunding
This study explores how offline events organized to supplement online crowdfunding campaigns affect performance and outcomes. This inquiry proposes that offline events lead to the development of brand communities through interpersonal interactions between project owners and backers, and through shar...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Published: |
Animo Repository
2018
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/11234 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |