Events, brand communities, and crowdfunding: Experiences in Philippine-based crowdfunding

• Main Author: Vergara, Raymond Allan G.
• Format: text
• Published: Animo Repository 2018
• Subjects: Crowd funding—Philippines; Finance and Financial Management; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11234
• Institution: De La Salle University

This study explores how offline events organized to supplement online crowdfunding campaigns affect performance and outcomes. This inquiry proposes that offline events lead to the development of brand communities through interpersonal interactions between project owners and backers, and through shar...