#TITLE_ALTERNATIVE#

• Main Author: Nadia Darmansa (NIM: 27116303), Jesslyn
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28274
• Institution: Institut Teknologi Bandung

The 21st century where society lives side by side with digital culture. Digital technology has <br /> <br /> <br /> <br /> developed very rapidly, people can not live without the internet, it is very easy to access <br /> <br /> <br /> <br /> information from the world. This growing globalization has led to very rapid and easy access <br /> <br /> <br /> <br /> to information coming from abroad, so that gradually the things that lead to the tradition <br /> <br /> <br /> <br /> culture fade away. The generation that will be very influential in the next generation is the <br /> <br /> <br /> <br /> Generation Z. So Generation Z is targeted to convey the importance of Indonesian young <br /> <br /> <br /> <br /> generation to know the culture of Indonesia. <br /> <br /> <br /> <br /> Generation Z Street Style Womenswear Design with Batik Belanda Visual Transformation <br /> <br /> <br /> <br /> Decoration is using qualitative-experimental method approach which is a combination of <br /> <br /> <br /> <br /> several variables, namely: Generation Z which is the target of research, street style as medium <br /> <br /> <br /> <br /> mediator between Z generation and batik Belanda, and batik Belanda used as an object that <br /> <br /> <br /> <br /> describes the richness of Indonesian culture that want to be introduced. <br /> <br /> <br /> <br /> The idea of this research is to use the visual of Indonesian culture heritage that is the batik <br /> <br /> <br /> <br /> Belanda motive which will be transformed and collaborated with the street style fashion. <br /> <br /> <br /> <br /> The goal is to produce the design of the work in the form of a fashion collection that is <br /> <br /> <br /> <br /> contemporary and there are aspects of cultural values that could attract attention and increase <br /> <br /> <br /> <br /> the spirit of the younger generation in recognizing the culture of Indonesia. <br /> <br /> <br /> <br /> The design result could be well produced and sold, documented with a great concept and <br /> <br /> <br /> <br /> incorporated into social media to introduce the idea of the design result. So that the public can <br /> <br /> <br /> <br /> see and try to know what the philosophy of the design.