A STUDY OF BRAND PERSONALITY IN ONLINE MARKETPLACE: TOKOPEDIA VS BUKALAPAK
Recently online marketplace is not an alternative any longer, but more as a necessity because of the convenience and efficiency, thus creating competition in the industry become very tight. Many online marketplaces in Indonesia are offering the same service and features yet they don’t offer a not...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28303 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |