SHOPPER DECISION PROCESS TOWARD E-COMMERCE MARKETPLACE IN INDONESIA CASE STUDY: BUKALAPAK
The growth of using internet is increasing rapidly, people also actively use the internet for the selling and <br /> <br /> shopping purposes. In previous year of 2017, many retailers have expanded their business activity in digital <br /> <br /> marketing. Therefore, the peo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24948 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |