FACTORS AFFECTING CUSTOMER ONLINE REPURCHASE INTENTION TOWARDS E-COMMERCE C2C MARKETPLACE IN INDONESIA (CASE STUDY: BUKALAPAK)
The Internet usage has grown rapidly over the past years in the world. In Indonesia, there are 88.1 million active Internet users and it is expected to grow in 2016. Meanwhile, Indonesia’s E-commerce market is still small and at a very early stage. However, the percentage of E-commerce share and Eco...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72287 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |