SOCIAL MEDIA INSTAGRAM EFFECT TO INCREASE BRAND AWARENESS ON DESSERT INDUSTRY

Dessert has become a trend for culinary connoisseurs in the year 2017. The success of dessert trend because the high users of social media Instagram. Social media Instagram is where the users can easily participate, sharing, and create the content themselves. Many business use these social media as...

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Bibliographic Details
Main Author: SISKA (19215003), JULIA
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/28351
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Institution: Institut Teknologi Bandung
Language: Indonesia