PROPOSED MARKETING STRATEGY FOR KAFEEGA COFFEE IN ORDER TO SUPPORT THE GROWTH OF WEST JAVA COFFEE
Kafeega is one of new SMEs in Indonesia, which has to compete in the existing market, food and beverage industry, specifically in coffee. As a new entrant, Kafeega is still lack of brand awareness compared to its competitors. As already mentioned, coffee industry in Indonesia is increasing, the play...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28362 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |