MARKETING MIX RECOMMENDATION FOR RESTAURANT BUSINESSIN BALIKPAPAN (CASE STUDY OF KAPOK LOMBOK RESTO)
Surviving in the culinary business competition is not easy, that was experienced Kapok Lombok Resto. For three years, the income trend of Kapok Lombok Resto has continued to decline. Revenue is only about 40% of the target in the third years. To increase revenue and achieve sales targets, Kapok Lomb...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28367 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |