PROPOSED MARKETING MIX STRATEGY FOR INDONESIAN RESTAURANT IN THE NETHERLANDS (CASE STUDY: PASUNDAN)
Indonesian and Asian culture has had a profound influence on Dutch culture and society due to colonialization. Food is one area where this cultural mix has had a significant impact. Many parts of Indonesian cuisine were adopted and became popular dishes in the Netherlands until now. However, vast nu...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/76265 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |