WHAT KIND OF COFFEE DO YOU LIKE? A STUDY OF INDONESIAN COFFEE BEANS PREFERENCE USING NEUROMARKETING
The increasing number of coffee shops in Indonesia especially in big cities such as Bandung and Jakarta, has led to intense competition among coffee producers. These coffee producers compete to serve coffee with the best taste. No doubt if taste is an important factor of good quality coffee and also...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28399 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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