WHAT KIND OF COFFEE CONCENTRATE PRODUCT DO YOU LIKE? A STUDY OF CONSUMERS PREFERENCE AND PURCHASE INTENTION TOWARDS MOSEY COFFEE CONCENTRATE
Coffee concentrate is one of Indonesia's coffee products that is becoming a phenomenon. With the abundance of Indonesian coffee companies and more diverse consumers, coffee business players need to respond quickly to the market's needs. Mosey Coffee, which has been running the company sinc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48919 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |