THE INFLUENCE OF SPECIALTY COFFEE BEANS PACKAGING DESIGN ON CONSUMER PURCHASE INTENTION
Back when Starbucks first emerged, people finally had access to better tasting coffee and recently, people got the chance to taste even better tasting coffee due to the commercialization of specialty coffee. This is due to the third wave of coffee where people interests in higher quality coffee hu...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52102 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |