THE INFLUENCE OF MINIMALIST PACKAGING DESIGN ON MAKEUP PRODUCTS TOWARDS CONSUMER PURCHASE INTENTION
The rapid growth of the cosmetics industry and the increasing demand upon makeup products are a golden opportunity for makeup businesses to develop their business. The packaging of a makeup product is one of the marketing tools to attract consumers into buying. One of the packaging design styles tha...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64401 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |