THE INFLUENCE OF ANGEL CIGARS 305 COLLECTION’S PACKAGING DESIGN ON CONSUMER PURCHASE INTENTION

THE INFLUENCE OF ANGEL CIGARS 305 COLLECTION’S PACKAGING DESIGN ON CONSUMER PURCHASE INTENTION

As Indonesia's tobacco industry experiences annual growth, it also presents a significant opportunity for the local cigar market to improve. Angel Cigars believes the premiumization of local cigar brands will increase its competitiveness among other brands and expand the opportunities for prosp...

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Bibliographic Details
Main Author: Sidohutomo, Ardinantyo
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/77533
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/77533

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