THE INFLUENCE OF ANGEL CIGARS 305 COLLECTIONâS PACKAGING DESIGN ON CONSUMER PURCHASE INTENTION
As Indonesia's tobacco industry experiences annual growth, it also presents a significant opportunity for the local cigar market to improve. Angel Cigars believes the premiumization of local cigar brands will increase its competitiveness among other brands and expand the opportunities for prosp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77533 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |