THE STUDY OF CONSUMERS PURCHASE INTENTION AND PREFERENCE ANALYSIS TOWARDS BOTTLED COFFEE PRODUCT IN BANDUNG
Coffee Industry always increase continuously, especially in Bandung. Nowadays, coffee is become a lifestyle and popular both in Global or Indonesia. The competition in Coffee Industry is high. To win the market, company who run business in coffee industry must know about their consumers’ behavior. T...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80538 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |