LOCAL INTELLECTUAL PROPERTY POTENTIAL TOWARDS ANIMATION MOVIES INDUSTRIAL ECOSYSTEM CASE STUDY: SI JUKI THE MOVIE “PANITIA HARI AKHIR”

• Main Author: MUFTIYA AL FARABI NIM: 27116053, MAZAYA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/28817
• Institution: Institut Teknologi Bandung

Indonesia has the potential in the field of creative economics especially animation. The contribution of the film, animation & video subsector to GDP was only 0.17% from Rp 922.59 trillion, but included in the 3 sub-sectors with the highest growth of 10.09%. The least contribution to GDP is because the animation industry ecosystem has not been built optimally. One of the steps that can be taken to build an animation industry ecosystem is learning from the animation industry that is considered successful. The widescreen animation ‘Si Juki The Movie Panitia Hari Akhir’ is considered as successful animation because it is able to become a box office animation by breaking the number of spectators' record for Indonesian-produced widescreen animation and has a complete journey like the anime ecosystem.The purpose of this research is to make a model of the widescreen animation industrial ecosystem. To achieve this goal, an analysis of the potential of local IPs to the animation industry ecosystem "Si Juki The Movie Panitia Hari Akhir" was carried out. This study uses qualitative research methods with a case study approach. Data collection uses literature studies, interviews, questionnaires and audio videos. <br /> <br /> From this research it was found that in the widescreen animation production process "Si Juki The Movie", the main stakeholders consisted of Faza as Si Juki's IP creator, Falcon Picture as the producer and Kumata Animation Studio as the studio that produced Si Juki widescreen animation . The center in developing the animation industry ecosystem is in the IP while the center in building the ecosystem is in education. The results of the potential IP analysis in the widescreen animation industry ecosystem "Si Juki The Movie Panitia Hari Akhir" was developed into a model of the widescreen animated industrial ecosystem. The results of the study can be used as policy considerations in building an animation industry ecosystem for the government, preparing curriculum for educational institutions, establishing cooperation in building industrial ecosystems for animation studios, determining investment in the animation industry for investors and developing strategies for marketing IP products for IP creators.