MARKETING STRATEGY FORMULATION FOR LEISCOFFEE
LEISCOFFE is a startup company based in the city of Bandung. The company was formed through the thought of supporting local products and increasing the standard of living the local farmers have. The company produce Luwak coffee products, available in different types and variants to satisfy various c...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28879 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |