MARKETING STRATEGY FORMULATION FOR AFFAIRS STORE YOGYAKARTA
This research examined the marketing strategy for concept store by identifying current marketing mix strategies in affecting brand equity dimensions and the external and internal factors that will affect the current condition of AFFAIRS store. AFFAIRS is one of fashion concept stores based in Yogyak...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78789 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |