PROPOSED BRANDING STRATEGY TO INCREASE CUSTOMER LOYALTY: The Case of Fatih Indonesia Men Muslim Attire
Fatih Indonesia is one of the growing men muslim fashion brand in Indonesia specialized in combination between batik and muslim attire that already carry out its business in Indonesian fashion sector for three years starting from 2015 founded by FahmiHendrawan. As a fashiononline company, beside Fa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28991 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |