PROPOSED BUSINESS STRATEGY FOR INCREASING CUSTOMER LOYALTY IN BANK RMD
State-owned banks dominate the Indonesian banking industry, with Bank RMD as the top player with the largest assets and third party funds. However, Bank RMD as the top player does not guarantee that it will be the first choice of its customers regarding its services and products. Bank RMD was the fi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28942 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |