PROPOSED BUSINESS STRATEGY FOR INCREASING CUSTOMER LOYALTY IN BANK RMD

PROPOSED BUSINESS STRATEGY FOR INCREASING CUSTOMER LOYALTY IN BANK RMD

State-owned banks dominate the Indonesian banking industry, with Bank RMD as the top player with the largest assets and third party funds. However, Bank RMD as the top player does not guarantee that it will be the first choice of its customers regarding its services and products. Bank RMD was the fi...

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Bibliographic Details
Main Author:	WIDYA PRAMUDITA (NIM 29113480), MIRA
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/28942
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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