PROPOSED BUSINESS STRATEGY FOR NEW BUSINESS MODEL TO IMPROVE CUSTOMER ENGAGEMENT (CASE STUDY: PT. BANK TANGGUH)
Digitalization is a process of using information and digital technology to change business processes. The banking sector is one of the industries disrupted by the digitalization process. Innovation in technology is one of the main drivers of competitiveness for Bank Tangguh in various business secto...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62865 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |