PROPOSED MARKETING STRATEGY TO INCREASE PT KERETA API INDONESIA (PERSERO) CUSTOMER LOYALTY FOR BANDUNG â YOGYAKARTA ROUTE DURING PANDEMIC
The Covid-19 pandemic posed a global threat to people’s health and it forced the government to take action to reduce the disease from spreading wider. The Indonesian government created regulations such as lockdowns and travel restrictions to deal with this outbreak. Public spaces, such as schools...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68097 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |