THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA

This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampli...

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Main Author: NURWIBOWO (NIM 29115510), MUCHAMMAD
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/29059
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:29059
spelling id-itb.:290592018-02-20T11:04:19ZTHE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA NURWIBOWO (NIM 29115510), MUCHAMMAD Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/29059 This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation.
format Theses
author NURWIBOWO (NIM 29115510), MUCHAMMAD
spellingShingle NURWIBOWO (NIM 29115510), MUCHAMMAD
THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
author_facet NURWIBOWO (NIM 29115510), MUCHAMMAD
author_sort NURWIBOWO (NIM 29115510), MUCHAMMAD
title THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
title_short THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
title_full THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
title_fullStr THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
title_full_unstemmed THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
title_sort business model development through co-creation: a case study of indonesian musician, mocca
url https://digilib.itb.ac.id/gdl/view/29059
_version_ 1821995266327183360