THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampli...
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id-itb.:290592018-02-20T11:04:19ZTHE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA NURWIBOWO (NIM 29115510), MUCHAMMAD Indonesia Theses INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/29059 This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation. text |
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This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation. |
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Theses |
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NURWIBOWO (NIM 29115510), MUCHAMMAD |
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NURWIBOWO (NIM 29115510), MUCHAMMAD THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA |
author_facet |
NURWIBOWO (NIM 29115510), MUCHAMMAD |
author_sort |
NURWIBOWO (NIM 29115510), MUCHAMMAD |
title |
THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA |
title_short |
THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA |
title_full |
THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA |
title_fullStr |
THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA |
title_full_unstemmed |
THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA |
title_sort |
business model development through co-creation: a case study of indonesian musician, mocca |
url |
https://digilib.itb.ac.id/gdl/view/29059 |
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1821995266327183360 |