THE BUSINESS MODEL DEVELOPMENT THROUGH CO-CREATION: A CASE STUDY OF INDONESIAN MUSICIAN, MOCCA
This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampli...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29059 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |