AN ANALYSIS OF FACTORS INFLUENCING CUSTOMERSâ WILLINGNESS TO PARTICIPATE IN VALUE CO-CREATION OF INDONESIAN DENIM BRAND COMMUNITY (CASE STUDY: DARAHKU BIRU)
The continuation of Indonesia’s fashion industry positive trends spells opportunity and threats for many brand owners in Indonesia to grow due to the rise of competitive level of fashion industry, including Sukku Collective, an Indonesia denim-based company. In order to compete, having a strong c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41106 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |