EMOTIONAL EVOKED OF TRAVEL BLOGGER’S VIDEO

• Main Author: Alfajri Ramadhan (19015192), Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29116
• Institution: Institut Teknologi Bandung

ABSTRACT <br /> <br /> Instagram, a very popular social media has grown enormously becoming a prevalent platform <br /> <br /> and gaining popularity among young people to share their photos and videos of their daily life <br /> <br /> as well as their travel discovery. This implicates there is a trend of world traveling and tourism <br /> <br /> increasing jobs opportunities in recording and sharing the travel stories in a form of blog, these <br /> <br /> people are referred as travel bloggers. The presence of travel bloggers opens up a new way in <br /> <br /> exploring the travel destination by sharing the information preferences and allowing people to <br /> <br /> access the information in short time. Travelers tend to easily remember the travel video that <br /> <br /> has the emotional stories that fit to their emotions, travel bloggers have to create emotional <br /> <br /> relation through the travel video to influence the emotion of the next travelers by persuading <br /> <br /> the emotion of travelers, and knowing their perception including understanding about their <br /> <br /> emotions through the travel video uploaded. However, only a handful of studies were found in <br /> <br /> regards to exploration of videos stimulating individuals’ emotional response. Especially, if link <br /> <br /> with investigating the travel video content of travel bloggers. This disparity allows the <br /> <br /> researcher to have an interest in performing the desired outcome; identify emotions appearing <br /> <br /> related to the travel blogger’s video to find gap within the objective of the travel blogger’s <br /> <br /> video, and gives insight to travel bloggers to produce more emotional travel video, with an <br /> <br /> assumption of increase engagement in the future. <br /> <br /> This research used qualitative approach, using semi-structured interview in gathering the data <br /> <br /> of the respondents and using coding interpretation to analyze the interview. The results will <br /> <br /> show that most of frequent emotions evoked by the respondents’ responses come from positive <br /> <br /> emotions with 98,78%, and only a few statements indicate negative positive emotions which is <br /> <br /> not be the concern of the research with 1,21% percentage. Further, the most positive emotions <br /> <br /> appearing are Joy, Pleasure, Hope, Interest, Fascination, Wishful, Relaxation, and following <br /> <br /> with Admiration and Impressed emotion. A gap shows between the objective of making video <br /> <br /> shows most of pride emotion resulted a significant difference within the emotion evoked of <br /> <br /> total respondent’s responses. The findings will be useful for travel blogger in considering <br /> <br /> making more emotional travel video that fit the viewers’ emotions, and other marketing <br /> <br /> strategies of related parties such as travel agent and company to include travel bloggers as their <br /> <br /> part of marketing strategies in promotion destinations. <br /> <br /> Keywords: Instagram, Travel blogger, Travel Video, Emotion Evoked, Travelers’ perception.