̉̉MATCHING THE EMOTION EVOKE OF A VIDEO ADVERTISEMENT WITH THE PLANNED VALUES̉̉
Recently, marketing become aware to the product emotion rather than the function itself. There are so <br /> <br /> many product selections in the market, the function of the product has been slightly same with others, <br /> <br /> especially toiletries in FMCG industries. U...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27135 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |