MATCHING EMOTION EVOKED WITH PROMOTIONAL PICTURES : THE CASE OF TENUE PROMOTIONAL INSTAGRAM
Since Instagram has become one of the most popular social media used by people around the world, a lot of business switch the platform to Instagram for selling their product and service. One of the considerations for selling product on Instagram is to create an emotion in the customer's mind th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/34045 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |