STRATEGY TO INCREASE THE MILLENIAL AS THE INDIVIDUAL CUSTOMER TOWARDS SAVINGS ACCOUNT IN BCA, CIMB NIAGA, AND PERMATABANK
The individual customer savings account has the potential to grow in the Indonesian. The competition is considered highly aggressive with the offers of competitive products (including interest rate, fee, and charges), providing the channels, and delivers the service excellence. This condition is ch...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29200 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |