MANAGING PREFERRED CUSTOMER RELATIONSHIP IN BANKING INDUSTRY CASE STUDY OF CIMB NIAGA PREFERRED
Even though CIMB Niaga has served preferred customers with the best facilities and the best treatment, customer loyalty is often a problem, as the preferred customers tend to switch easily to another bank. According to Branch Manager of CIMB Niaga West Java III, this problem relates to the perfor...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53130 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |