CUSTOMER SEGMENTATION AND PREFERENCE OF INDONESIAN MOBILE TELECOMMUNICATION INDUSTRY: A DATA MINING APPROACH
The number of mobile internet users in Indonesia is overgrowing over the past years because of the emerging mobile telecommunication technologies. However, nowadays, the growth is declining year by year. The competition in the mobile telecommunication industry is tight. It makes each company stru...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54985 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |