Tension on Pre-Coopetitive Settings: Case Study of KPSBU Lembang and KPBS Pangalengan Interaction on Konsorsium Koperasi Skala Besar Jawa Barat

• Main Author: Radi Muhammad (29015016), Narendra
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/29545
• Institution: Institut Teknologi Bandung

Recently, there is an increasing number of research related to coopetition. <br /> <br /> Coopetition promises a lot of benefit such as increasing fim’s innovation and <br /> <br /> performance. On the other hand, coopetitive relationship is vulnerable to tension <br /> <br /> that could reduce the effectiveness of firm decision making process, even could lead <br /> <br /> to termination of relationship. However, research with regards to tension on <br /> <br /> coopetition is still lacking. In particular, research addresing tension on precoopetitive <br /> <br /> situation is still rare. Pre-coopetitive situation is regarded as important <br /> <br /> as it decides whether firm would continue the relationship or not. Using qualitative <br /> <br /> approach and drama theory as a tool, this research aim to 1) understand interaction <br /> <br /> occured during pre-coopetitive situation 2) identifying tension occur during precoopetitive <br /> <br /> situation and 3) identifying tension management mechanism on precoopetitive <br /> <br /> situation. KPBS Pangalengan and KPSBU Lembang interaction on the <br /> <br /> establishment of Konsorsium Koperasi Skala Besar (KKSB) Jawa Barat would be <br /> <br /> the setting of pre-coopetitive situation of the study. <br /> <br /> Using drama theory, collaborative and competitive interaction within KKSB <br /> <br /> formation was captured. The findings showed that tension occur on the competitive <br /> <br /> and cooperative domain on the pre-coopetition context. Tension on competitive <br /> <br /> domain is indicated by persuassion dilemma between KPBS Pangalengan and <br /> <br /> KPSBU Lembang as a result of divergent economic interest. Meanwhile, tension <br /> <br /> on cooperative domain is indicated by trust dilemma between KPSBU Lembang <br /> <br /> and other cooperatives as a result of distrust. The finding also showed relational <br /> <br /> aspect and coopetitive experience serves as a dominant tension management. <br /> <br /> Coopetitive experience and trust reduce the tension felt by the engaged parties.